nomanwalksalone
nomanwalksalone:


COOL SHOES AND NON-CONFORMITY
by David Isle
Ralph Waldo Emerson wrote that “whoso would be a man, must be a nonconformist.” (Here the word “man” is used in the archaic sense of a person who is powerful and self-reliant.) Silvia Bellezza and co-authors from Harvard Business School have published a paper on what they call “The Red Sneakers Effect”, which suggests that the implication works in the other direction as well: non-conformists are perceived to be more independent, successful, and of higher social status.
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nomanwalksalone:

COOL SHOES AND NON-CONFORMITY

by David Isle

Ralph Waldo Emerson wrote that “whoso would be a man, must be a nonconformist.” (Here the word “man” is used in the archaic sense of a person who is powerful and self-reliant.) Silvia Bellezza and co-authors from Harvard Business School have published a paper on what they call “The Red Sneakers Effect”, which suggests that the implication works in the other direction as well: non-conformists are perceived to be more independent, successful, and of higher social status.

Read More